As a core brand under Fujian Ouye Food Co., Ltd., the Haalvde brand, since its establishment in 2020, has always adhered to the business philosophy of "healthier and more nutritious," striving to build a leading brand of high-end baked goods in China and meet consumers' personalized needs for healthy, delicious, and convenient food.
Haalvde focuses on the research and development of nutritious, low-sugar, low-fat, additive-free sandwich products. The product line covers a variety of characteristic series, including meat floss, rye, whole wheat, quinoa, and pasteurized fresh milk, fully reflecting the brand's healthy positioning.
In just a few years, especially in the sandwich segment, Haalvde has quickly occupied a leading position nationwide with its high-quality, diversified products and accurate grasp of consumer needs, demonstrating the brand's strong market influence and consumer reputation.
ABOUT US
Company Introduction
Fujian Ouye Food Co., Ltd.Located in Longhai City, Fujian Province,
is a company that started with the research, development, production, and sales of sandwich bread and has gradually developed a rich and diverse product line. Established in 2020, after 4 years of operation and development,
it has successively won the honors of "Top 20 Leisure Food Enterprises" and "Longhai District, Zhangzhou City 2023 Advanced Enterprise for Doubling Industrial Tax Revenue".
The company strictly follows national food safety standards GB7100-2015 and GB/T 20981-2021, combined with a rigorous risk control system, to build a comprehensive quality control program. Investing in the construction of a large-scale 100,000-level aseptic production workshop,
introducing internationally advanced production equipment and technical formulas, and strictly adhering to the quality policy of "customer first, safety first, professional focus," ensuring that products always maintain excellent quality standards.
The company's [Haalvde]brand,
driven by technological innovation, independently developed "meat floss sandwiches" and successfully achieved mass production, innovatively combining bakery technology with assembly line production,
providing the market with high-quality, nutritious, and convenient and diverse meal replacement options.
Many Haalvde products are best-selling in major domestic sales channels such as Yonghui Supermarket, RT-Mart, China Resources Vanguard, 7-11 convenience stores, and Meiyijia,
and are deeply loved by consumers of all ages, establishing the brand's solid position in the high-end baking market.
- Mission -
To allow every consumer to enjoy
healthy, delicious, nutritious, and convenient baked goods.
- Vision -
"To become a global leader in the baking industry, creating a
A century-old brand with excellent quality, innovative vitality, and sustainable development capabilities.
- Values -
Make employees happy
Make customers satisfied
Make partners feel reliable
HISTORY
Development History
Standing with Yuanyang,
Create your own Yuanyang.
equipment
Factory scale
European-style bakery food production line and factory construction project, this project is invested and constructed byFujian Ouye Food Co., Ltd.Investment and construction, located in Meishan Village, Fugong Town, Longhai District, Zhangzhou City, south of Funan Avenue, with a total investment of approximately 380 million yuan, including land and construction investment of approximately 250 million yuan, and production equipment investment of approximately 130 million yuan; the total land area of the project is 33295 square meters, and the total construction area is 74040.23 square meters. The construction content includes three standard bakery food factories, inspection workshops, auxiliary workshops, dormitory buildings, and other infrastructure. After the completion of the project, it can produce approximately 40,000 tons of bakery food annually, and create approximately 1500 jobs. The project is expected to be completed and put into operation in 2025.
